Fifties' Red Carpet

Initial red carpet events began with the founding of The Academy of Motion Picture Arts and Sciences in 1927. The annual event recognizes and promotes the cultural and technical standards of professional film making.

Photo of Pantages Theater dated April 6, 1959 with police officers standing in front to allow stars arrival to 31st Annual Academy Awards ceremony
Pantages Theater April 6, 1959

Each year since then, special awards have been given to acknowledge achievement in excellence in categories such as best motion picture, performance by an actor, performance by an actress, costume designing, and many more.

This prestigious award is represented by a gold plated bronze human shaped statuette designed by sculptor George Stanley and commonly called Oscar.

History

During the fifties, the Academy Award winners' red carpet fashions were designed by the studio costume designers. It was not until Edith Head designed Grace Kelly's gorgeous green silk gown for her 1955 Best Actress Oscar win in "The Country Girl" that celebrity fashions became just as attention grabbing as the films.

Grace Kelly Wearing Beautiful Edith Head Gown Arriving for 1956 Academy Awards
Grace Kelly Arriving at Academy Awards 1956
Los Angeles Times Archives
The fifties motion picture industry rose to the challenge of the loss of movie audience attendance due to the increased popularity of television with spectacular epic films starring their most prized studio personalities. They hoped to attract movie goers by parading their most glamorous Hollywood stars by the fans at events such as the Academy Awards presentations.

First Ceremony

The first Academy Award for Best Picture went to a 1927 silent movie "Wings" starring Clara Bow and Charles "Buddy" Rogers. Gary Cooper also appeared in this film about World War I fighter pilots. He and Clara Bow began a love affair during the filming of "Wings."

Clara Bow, Charles "Buddy" Rogers, Richard Arlen Wings 1927
Clara Bow, Charles "Buddy" Rogers, Richard Arlen
Wings 1927
One hour of the 1928-1929 Academy Awards ceremony was broadcast over the radio. The entire ceremony was radio broadcast from 1944-1969. The first Academy Awards ceremony to be televised was in 1953.

As film making technology became more advanced and movies became more popular, an Oscar nomination was even more coveted. Studios spared no expense to promote their films as well as their fifties movie stars in hopes of that big box office gross earnings.

It has since become a popular annual event as a Hollywood gossip and photo opportunity gathering place. The fans love it.

No comments:

Post a Comment